A few things I wanted to add:

(1) “Whatever it takes” attitude:
Using the best process to fit task. Many times requires
multiple processes

(2) Don’t deny info:
One of the critiques of Powerpoint….

(3) USE the phenomenal abilities of the eye to compute lots of data
at once:
Don’t take info away to make a design readable. We can handle
lots of information… However, may require a more thought-
through design of the multivariate info

(4) Maximize content reading time, minimize content figuring out time

(5) Do Inside out design, not outside in design:
What is required to make a product work should be the biproduct
of what is needed. Don’t use given solutions and work a product
to fit those solutions.